eCommerce Customer Experience: How to create a successful strategy
Jun 4, 2022
How do you stand out from the overwhelming number of eCommerce stores currently operational online? A great way is by creating a strong positive customer experience, which helps you be recognized and also increases customer retention. According to HBR, increasing the customer retention rate by 5% increases profit by at least 25%.
What is eCommerce customer experience? According to BigCommerce, “The term eCommerce customer experience refers to the sum of every touchpoint, engagement, thought or feeling that occurs or is exchanged between the customer and your brand — as experienced from the customer’s perspective.”
Read to learn more: eCommerce Customer Experience
